We are overjoyed to announce that Zara Tanzania Adventures has been crowned Africa’s Leading Adventure Tour Operator at the 2025 World Travel Awards!
This victory is a proud milestone that honours the trust of our travellers and the dedication of our team in delivering authentic, life-changing experiences throughout Tanzania and Africa.
We are thrilled to share that Zara Tanzania Adventures has officially been named Africa’s Leading Adventure Tour Operator at the 2025 World Travel Awards!
Thank you to everyone who voted; your support made this achievement possible.
Celebrating Tanzania’s Award-Winning National Parks
Our victory at the World Travel Awards comes alongside more incredible news for Tanzania’s protected areas. Several of the country’s iconic parks have been honored with prestigious continental titles, a clear sign that Tanzania remains a top
Serengeti National Park
Serengeti National Park continues to shine on the global stage, winning Africa’s Leading National Park in 2025, a title it has proudly held every year since 2018.
In addition, the Serengeti was named Africa’s Leading Big Five National Park, a testament to its unmatched wildlife diversity and exceptional safari experiences.
Home to the legendary Great Migration and iconic African species, the Serengeti offers one of the most thrilling and authentic wildlife encounters on the continent.
Explore our Tanzania safari experiences and Big Five safari package to be part of this world-renowned natural wonder.
Kilimanjaro National Park (KINAPA)
Mount Kilimanjaro has once again been recognized as Africa’s Leading Mountain National Park, a fitting honor for the continent’s highest peak.
Whether you’re aiming to summit Uhuru Peak or trek through Kilimanjaro’s diverse ecological zones, this iconic mountain offers a life-changing adventure.
Start your high-altitude journey with our expertly guided climbing Kilimanjaro experiences tailored to all skill levels.
Tarangire National Park
Tarangire National Park earned the title of Africa’s Leading Elephant Paradise National Park, thanks to its thriving elephant herds and enchanting baobab-studded landscapes.
This hidden gem offers peaceful game drives and unforgettable wildlife moments far from the crowds.
Explore our elephant experience safaris for an intimate and memorable visit to this award-winning park.
More Honors for Tanzania’s Natural Treasures
Tanzania’s recognition at the World Travel Awards continues across the country, with additional parks earning well-deserved accolades:
- Nyerere National Park – Africa’s Leading Scenic National Park
- Ruaha National Park – Africa’s Leading Cultural National Park
- Kitulo National Park – Africa’s Leading Honeymoon Destination
These wins reaffirm Tanzania as a premier destination for nature, culture, romance, and unforgettable exploration.
Why This Recognition Matters
Often referred to as the “Oscars of travel,” the World Travel Awards spotlight the world’s most outstanding tourism operators. To win means being recognized for excellence, reliability, and a deep commitment to delivering exceptional journeys.
This award confirms that Zara Tanzania Adventures stands among the best in Africa, known for our personalized service, expertly guided safaris, and deep respect for local culture and the environment.
Your vote helped elevate not just our brand, but Tanzania’s tourism as a whole.
Together, We Conquer New Heights
Each award we’ve earned is a reflection of the incredible journeys we’ve shared with travelers around the world:
- Africa’s Leading Tour Operator – Winner 2022 & 2023
- Tanzania’s Leading Tour Operator – Winner 2022 & 2023
- Africa’s Leading Adventure Tour Operator – Winner 2025!
Your continued support empowers us to innovate, grow, and remain a leader in African safaris, Kilimanjaro climbs, and immersive cultural tours. With every adventure, we aim higher, and now we’ve reached the top again, together.
Four Decades of Guiding Greatness
For 40 years, Zara Tanzania Adventures has been guiding travelers to the top of Mount Kilimanjaro, across the Serengeti savannah, and into the heart of Ngorongoro Crater.
Our long-standing experience allows us to create not just trips, but unforgettable memories. From our seasoned guides to our behind-the-scenes support teams, every member of the Zara family is dedicated to making your adventure smooth, safe, and extraordinary.
We go beyond checklists. We create moments that stay with you for a lifetime.
Smooth Travel. Unforgettable Moments.
Booking with Zara means convenience and confidence. As a fully integrated operator, we manage every part of your adventure under one roof.
We proudly offer:
- Reliable and safe airport transfers with our private fleet
- Comfortable and well-placed lodges and camps in key destinations
- Expert-led safaris and guided tours rich in wildlife, culture, and insight
This approach ensures consistency, quality, and personalized care every step of the way.
Travel That Uplifts: A Deeper Purpose Through Zara Charity
Our win is not just a celebration of adventure. It’s a testament to the impact we’re making through Zara Charity, the heart of our commitment to sustainable travel.
When you travel with us, you support long-term community development, conservation, and empowerment across Tanzania. Here’s how your journey makes a difference:
- Supporting Education
We’ve built schools and supported hundreds of students through scholarships and learning materials, especially in underprivileged rural areas.
- Uplifting Women
Through skills training, entrepreneurship programs, and employment opportunities, we help women in local communities build brighter futures and stronger livelihoods.
- Protecting the Environment
From tree planting campaigns to wildlife conservation, we are dedicated to preserving Tanzania’s natural heritage not just for today, but for generations to come.
When you travel with Zara Tanzania Adventures, you become part of something greater. You leave a footprint of compassion, not just adventure.
A Leader in Ethical Business
In 2023, our founder and CEO, Ms. Zainab Ansell, was recognized as Tanzania’s Leading Woman Taxpayer by the Tanzania Revenue Authority.
This national award reaffirms our commitment to operating a responsible and transparent business, one that not only delivers exceptional travel experiences but also makes a meaningful contribution to Tanzania’s economy.
We believe that tourism should benefit everyone, from our guests to the people who call Tanzania home.
Recognizing the Power of Your Support
To our guests, partners, and supporters around the globe: thank you.
Your belief in our vision, your trust in our service, and your votes have helped us reach this proud moment.
Together, we’re proving that adventure can be meaningful and that Tanzania is a world-class destination filled with heart, beauty, and purpose.
Frequently Asked Questions
1. What makes Zara Tanzania Adventures the best tour operator in Africa?
Zara Tanzania Adventures stands out for its 39+ years of experience, award-winning safari and Kilimanjaro trekking services, and commitment to sustainable tourism through Zara Charity. The company owns and manages lodges, vehicles, and a highly trained team to ensure quality from start to finish.
2. Which awards has Zara Tanzania Adventures won in 2025?
In 2025, Zara Tanzania Adventures won the prestigious title of Africa’s Leading Adventure Tour Operator at the World Travel Awards. This follows previous wins as Africa’s and Tanzania’s Leading Tour Operator in earlier years.
3. What do Zara Tanzania Adventures offer the best safari destinations in Tanzania?
Zara Tanzania Adventures offers Tanzania safari tours to top destinations like Serengeti National Park, Ngorongoro Crater, Tarangire, Lake Manyara, and more. Options include Big Five safaris, family trips, and cultural experiences.
4. Can I climb Mount Kilimanjaro with Zara Tanzania Adventures?
Yes! Zara Tanzania Adventures is a trusted operator for guided Mount Kilimanjaro climbs. It offers multiple routes, such as Machame, Marangu, Lemosho, and Rongai, with experienced guides, full support teams, and success-focused itineraries.
5. How does Zara Tanzania Adventures support local communities in Tanzania?
Through Zara Charity, the company invests in education, women’s empowerment, and environmental conservation. Every booking directly contributes to community projects like school construction, tree planting, and vocational training for local women.
